Privacy Policy

Enlighten Memorial LLC
Privacy Policy
Last Updated: June 12, 2024

This Privacy Policy describes how Enlighten Memorial, LLC and its related companies collect, use and share your personal information and to assist you in exercising the privacy rights available to you. The website, EnlightenMemorial.com provides services including but not limited to digital obituaries, life remembrance memorials and preplanning options.

Enlighten Memorial, LLC is committed to protecting users’ privacy and addressing potential privacy concerns. The following information has been posted to help you, the consumer, understand what private information we collect and how your information will and will not be used.

SCOPE

The Privacy Policy applies to personal information processed by us in our business, including our websites, mobile applications, and other online or offline offerings.

I. TYPES OF PRIVATE INFORMATION COLLECTED BY ENLIGHTEN MEMORIAL

To best serve your needs, we may collect the following types of information when you visit EnlightenMemorial.com:

Personal Information

The personal information that we collect depends on whether you are a customer (individual that purchases a product or service), administrator (owner of the account or memorial), loved one (person for whom a memorial pages/obituary is created for), Designated Contact (person that assumes both the memorial and financial responsibility for the memorial/account upon their loved ones passing), visitor (individual who accesses our services/website without an account) and/or contributor (individual who accesses our services without an account but contributes to a memorial). We may collect the following personal information from/for our customers, administrators, loved ones, Designated Contacts, visitors and/or contributors.

Name
Mailing Address
Phone Number
Email Address
Date of birth
Place of Birth
Death Certificate/Notice of Death (if applicable, see Enlighten Memorial LLC Terms & Conditions)
Date of Passing (if applicable)
Memorial Service Details
Payment/Billing Information
Billing Address
User Name
Password
Social Media Links/Content
Photographs, Video, Shared Memories
Drivers license for Designated Contact verification

You can always choose to provide less information. However, omitting some of this personal information may limit your ability to access all of the benefits of our website and services. For example, we will not be able to process transactions without payment information and a billing address, or complete an obituary or lifetime memorial without your loved one’s personal information.

Automatically collected information

We may automatically collect data on customers, administrators, loved ones, Designated Contacts, visitors and contributors that visit EnlightenMemorial.com, such as your IP address, location, browser language, operating system, device identifiers, cookies, pages you viewed, how long you spent on a page, access times and information about your use of and actions on our Site.

Our website currently uses cookies to enhance its functionality. You may disable cookies in your web browser, but this may limit your ability to access EnlightenMemorial.com.

Social media information

If you’ve linked your Enlighten Memorial account with a social media account, we may also collect information that social media networks & platforms give us. Depending on the social media network, this can include your username, name, email address, friends list, and more. In addition, we may collect demographics data when users interact with Enlighten Memorial social media accounts.

Policy on collecting sensitive personal information

Enlighten Memorial does not gather any of your personal sensitive information, such as your social security numbers, race, ethnicity, sexual orientation, religion, health metrics, political associations, or details on criminal backgrounds. However, we may obtain information about you from other sources, including through third-party services and organizations to supplement information provided by you. If you access our services through a third-party application, such as an app store, a third-party login service or a social networking site, we may collect information about you from that third-party application that you have made public via your privacy settings. Information we collect through these services may include your name, your user identification number, your user name, location, gender, birth date, email, profile picture, your contacts stored in that service, etc.

II. HOW WE USE YOUR INFORMATION

We only use your personal information to help you utilize everything Enlighten Memorial has to offer. This includes:

Creating and maintaining an account with us
Completing your transactions
Activating the Memorials and Obituaries for loved ones
Renewing Memorials and Obituaries for loved ones
Fulfilling customer service requests
Communicating our sales and promotions
Contacting you regarding updates to our company policies or new features
Contacting you for account problems/concerns
Making all of Enlighten Memorial’s services available to you in a convenient manner
Providing advertisements that are relevant to you as your visit EnlightenMemorial.com
Evaluating analytics to see how our customers engage with EnlightenMemorial.com and any company affiliated APP
Providing or forwarding your information to digital memorial owners/administrators for content approvals
Contacting the Memorial Center for verification of your loved ones passing
Mailing cards of condolence/sympathy
Sharing account information with your Designated Contact

Length of time personal information is stored

We may store your personal information for an extended period of time, depending on how we need to use the information. For example, we’ll keep your email address and name on file as long as you have an account with us, regardless of the status of that account(s). In addition, we may need to keep your billing and payment information on file for an extended period of time for auto-renewals or for ease of use and transactional purposes when purchasing additional packages or products and services.

Disclosing your information to third parties

We may share information with third-parties, but only those affiliates that Enlighten Memorial has fully vetted and created a partnership with. For more information about our affiliates, please submit a request via our ‘Contact Us’ feature on EnlightenMemorial.com

The only reason we will ever share your information with affiliates is for the following purposes:

Processing transactions
Fulfilling and activating accounts, Memorial updates, or upgrades/new features
Creating obituaries
Measuring marketing and advertising performance
Providing excellent customer service
Issuing email, text and mail message communications
Product or service promotions our users and guests opt-in for
Third-party companies that provide after life care

Information Security

We do our best to keep your information secure and safe. Most of your personal information is encrypted and is therefore protected from being accessed by outside users. However, data leaks and malicious attacks do happen. Please understand that while we do our best to protect your data, providing your personal information is at your own risk.

Ability to decline to provide personal information

You can of course, decline to disclose your personal information to us. However, the failure to provide Enlighten Memorial with pertinent information may limit your ability to fully benefit from all of our services and offerings. Remember, we only ask for personal information that can help us fully provide our services to our customers.

III. YOUR CHOICES

Email and Telephone Communications

If you receive an unwanted email from us, you can use the unsubscribe link found in the email to opt out of receiving further emails or contact us at support@enlightememorial.com . Note that you will continue to receive transaction-related emails regarding products or services you have requested. We may also send you certain non-promotional communications regarding us and our services, and you will not be able to opt out of these communications.

Mobile Devices

We may send you push notifications through our mobile application. You may at any time opt-out from receiving these types of communications by changing the settings on your mobile device. We may also collect location-based information if you use our mobile applications. You may opt-out of this collection by changing the settings on your mobile device.

IV. DATA RETENTION

We store the personal information we receive as described in this Privacy Policy for as long as you use our services or as necessary to fulfill the purpose(s) for which it was collected, provide our services, resolve disputes, establish legal defenses, conduct audits, pursue legitimate business purposes, enforce our agreements and comply with applicable laws.

V. SECURITY OF YOUR INFORMATION

We take steps to ensure that your information is treated securely and in accordance with this Privacy Policy. Unfortunately, no system is 100% secure, and we cannot ensure or warrant the security of any information you provide to us. To the fullest extent permitted by applicable law, we do not accept liability for unintentional disclosure.

Enlighten Memorial prioritizes the security of your memorial using advanced security measures. However, the dynamic nature of the internet means that information might become temporarily accessible online, especially if your account privacy settings change between private and public. We recommend carefully considering your privacy preferences when creating and managing your memorial. To the fullest extent permitted by applicable law, we do not accept liability for unintentional disclosure.

By using the services or providing personal information to us, you agree that we my communicate with you electronically or by mail regarding security, privacy and administrative issues related to your use of the services. If we learn of a security system’s breach, we may attempt to notify you electronically by posting a notice on the services, by mail or by sending an email to you.

VI. CHANGES TO OUR PRIVACY POLICY

We may revise this Privacy Policy from time to time in our sole discretion. If there are any material changes to this Privacy Policy, we will change the “Last Updated” date above.

VII. ADDITIONAL QUESTIONS

If you have any comments or questions regarding this privacy policy, feel free to contact us at support@enlightenmemorial.com

Thank you for engaging with Enlighten Memorial, we value all of our customers and guests and appreciate your business.